On 5 May a mobile action started the promotion of a new model of Seat IBIZA. A 40 day "Ibiza Route", within which the profile and sports character of a new SEAT Ibiza is being presented in 17 European metropolises, covers over 50,000 kilometres.

The convoy will visit the biggest cities in Poland, such as Warsaw, Wrocław or Cracow.  Stops on the route were planned in rush hours so as to attract attention of the greatest crowds of drivers and passers-by. In addition, each person within the place of convoy stop who runs bluetooth function in their telephones will get a free multimedia catalogue which presents the new model of SEAT.

The presentation may also be downloaded on sending an SMS with a word: MIBIZA in content dialling 4777. Java application was prepared by AVANTIS S.A., a partner responsible for mobile service used during the promotional action.