Advergaming is a set of marketing techniques including creation of games for particular brands and placing them in mobile channel. A principle of advergaming is reaching wide range of receivers with an advertising message of brand or product by providing them entertainment and pleasure in a form of mobile advertising games

• Informing about new product or brand – through a game a manufacturer can pass a lot of information related to his product, its advantages, applications and domination over the competition. Gaming user receives this information while playing, i.e. it is a message that is not intrusive and natural, thus received much better than traditional advertisement.
• Creating and strengthening positive image of a company – the more advanced is a player the more this emotional engagement transfers to the advertised brand. Spending pleasurable time, one comes to like the brand itself because it starts to associate with something positive - fun and relax.
• Increasing the familiarity of a brand - in case of advergames the clients spend much more time with a product than in case of e.g. 30s advertising spot in media like TV. Increased remembering of brand or product is possible thanks to the replays of the most effective moments of a game.
• Supporting advertising campaigns – usually, advergaming is used by large organizations to in connection with standard promotion. It is prepared in order to complete it, strengthen and more effectively "anchoring" in receiver's mind.

• Games do not know age limits
• Games do not know language and national barriers since usually it is so intuitive to handle them that there is no necessity of attaching complicated manual.
• Games provide longer contact of client with product or brand than other forms of advertising.
• Games can effectively use the benefits coming from virus marketing. Well prepared game, with attractive leading motive and a possibility of comparing results with other games spreads in a network like a virus. Players recommend it and spend more and more time on playing, what in case of "branded" games means spending more and more time with a brand promoted in a game.