Games branding is possibility of preparing for the Client or promotion a game or other Java application adjusted to his needs.

It means introduction of Client’s visualisation elements, his products or characteristic colours of the prepared product. Such actions allows for increase of promotion’s effectiveness and building brand’s popularity with use of games.

Visual presentation in a form of logo or information about a brand is associated with the game. Chosen screens in a game or its element are also branded, e.g. advertising banners shown on both sides of a track in a ‘racing’ game, collected or hit elements in a game or the advertising boards before particular game levels.

Client’s benefits:

• Promotion in the games is received with better effect than in other “traditional” media
• Games focus the clients more than other advertising carriers what causes that the advertising in games gives greater brand's popularity
• Longer contact between a client and a brand than in case of traditional media

User’s benefits:

• Lowered cost of a game, the costs are participated with an advertiser