• Telephone connection with an infoline, trade points
• Possibility of agreeing to the contact in marketing purposes
• Possibility of verification/realization of the application to the promotion (e.g. lottery)
• Brand multimedia gadget for free download (as guaranteed prizes for every participant)
• Online update
• Automatic excitation of an application (e.g. in a moment of starting new promotional campaign)
• Mechanisms for recommendation and virus marketing

Where it can be used?

mFolder can be applied as a supplement of traditional BTL / ATL campaigns with mobile phones in.

For partners (companies)

The main advantage of mobile applications is its “closeness”, what means:

• Constant presence in the mobile phone (always on oneself, independently off the place and time; quick and easy access)
• Involatile informative content
• Possibility of updating (new versions, online update)
• Possibility of branding (long exposition time)

Equally important advantage is the mechanisms of interaction supporting contact and communication with the users, i.e.:

• filling and submitting the form (possibility of automatic data verification)
• sending SMS and/or MMS
• phone call initiation
• links to WAP pages
• remote excitation of applications
• possibility of using the mechanisms of recommendation and virus marketing
• possibility of integration with phone built-in devices (e.g. camera for reading bar codes or 2D)
   

For client / user

• constant presence in the mobile phone (always on oneself, independently off the place and time; quick and easy access)
• involatile informative content (about a product/service, trade points etc.),
• possibility of connection with infoline, trade applications from the application level,
• possibility of simple interaction from the application level with use of SMS/MMS/WAP channel (e.g. participation in the contest, ordering multimedia gadget, agreeing to the contact etc.),
• branded multimedia gadgets for free download (as guaranteed prizes for every mFolder owner)