Multimedia elements for mobile phones, usually called ”content”, are available on the market practically from the moment of introducing the phones allowing for writing user’s content in their memory.

First logos, black&white images or monophonic tones were offered at the end of 2000. In comparison with the current elements they appear primitive and worthless. However, then it was the only possibility of personalizing the phones, to differentiate them.

Later on, together with development of the phones, the elements evolved, took more and more advanced forms. The users, using phone memory, could write more and more wallpapers, ringtones or games. They could also make their own compositions.

Today’s phones allow for using practically every type of content, thus the market offer is much wider - the content means not only ringtones or colourful wallpapers, now it means advanced games, java applications, movies and clips.

Avantis has in the offer about 20.000 multimedia elements. They are offered mostly for the final users through papla.pl, however more and more often they are included in the promotions as e.g. guaranteed prize.

Part of the offered content is our own production but most of it is a carefully chosen, high-quality elements collected from external providers. Thanks to them, mostly foreign, we can offer much wider product portfolio to our receivers.

We cooperate with such companies like Glu mobile, Electronic Arts, Selatra, e-Muzyka or Hot Phone. The base of our elements is larger every year. We care of offering the products of the highest quality, most modern and related to the current market needs.

Avantis offers a content both directly to the final users and to the companies which want to offer them to their clients in self-organized consumer promotions or through owned web pages.

Content sale model that is offered by us is usually based on revenue sharing, i.e. % share in revenue achieved by our Partner from sale of elements. Simultaneously, Avantis takes care of matters related to the copyrights etc.

Other form of cooperation is agreed usually when the elements are offered to the users free-of-charge or as prizes in contests or promotions. In that case the cost is usually based on the number of distributed gadgets.