samsungmobile.com
WAP Portal dedicated for Samsung Fun Club has been created to give the members a possibility of downloading multimedia content in a mobile way, independently of the WWW page.
Additionally, WAP portal presents latest news and event organized by Samsung.
Avantis was responsible for complex preparation of WAP Portal starting from creative concept, through realization and implementation up to maintenance.
Main Avantis tasks:
WAP Portal is a perfect solution extending the functionality of Samsung Fun Club WWW page with new mobile content distribution channel. A member of a Club who wants to enhance the phone does not have to have access to the Internet but downloads the content directly from WAP Portal.
It is also next place where Samsung can communicate with his clients.
Additionally, WAP portal presents latest news and event organized by Samsung.
Avantis was responsible for complex preparation of WAP Portal starting from creative concept, through realization and implementation up to maintenance.
Main Avantis tasks:
- Preparation of Portal’s layout
- Use of ready and preparation of new multimedia content (games, wallpapers, animations, ringtones, movies, directories)
- Developing database technology for servicing Club members (mechanisms of registration, logging, discounts, etc.)
- Implementation of the navigation on all pages
- Adding functionality which makes available data about particular models of mobile terminals.
- Preparation of highly developed applications reporting in detailed way traffic in the Portal
WAP Portal is a perfect solution extending the functionality of Samsung Fun Club WWW page with new mobile content distribution channel. A member of a Club who wants to enhance the phone does not have to have access to the Internet but downloads the content directly from WAP Portal.
It is also next place where Samsung can communicate with his clients.
Case WAP - Samsung Fun Club
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name: Samsung Fun Club
timing: since October 2004
aim: Loyalty programme (www & WAP sites) - creation, maintenance, stimulation of new income generation (from multimedia products), multi-channel communication (SMS, WAP, e-mailing)
target: Samsung mobile phones holders and (wap/website) visitors
effect: loyalty club
promo: on-pack (Samsung mobile phones) promotionnal information