Adserver
AdServer is a very modern and technologically advanced software created specially for management of the mobile campaigns. AdServer software allows for joining two groups of users:
Publishers and Advertisers.
The publishers offer advertising areas and can participate in development of the Avantis Network and the Advertisers have new advertising medium.
Advantages
It is a complex management of advertising campaigns
It allows for delivering an advertisement to different devices in different formats, adjusted to the receiver’s device.
It has advanced targeting possibilities, displays the advertisements in every standard dimensions according to Mobile Marketing Association (MMA), it is also a possibility of:
Publishers and Advertisers.
The publishers offer advertising areas and can participate in development of the Avantis Network and the Advertisers have new advertising medium.
Advantages
It is a complex management of advertising campaigns
It allows for delivering an advertisement to different devices in different formats, adjusted to the receiver’s device.
It has advanced targeting possibilities, displays the advertisements in every standard dimensions according to Mobile Marketing Association (MMA), it is also a possibility of:
- Managing stored advertising materials
- Advertisements testing
- Supervision over correct advertisements displaying
- Campaign emission optimisation (live)
- Detailed reports
- Reservation of advertising areas
- Targeting
- Capping
- Management of stored advertising materials
- Advertisements testing
- Supervision over correct advertisements displaying
- Campaign emission optimisation (live)
- Detailed reports
Case Bluetooth - SEAT

name: New IBIZA Road Show
timing: 5-7.05.2008
aim:
promotion of new SEAT IBIZA model, increasing brand aware and support the image of brand dynamic and up to date dynamicznej
target: event „New IBIZA Road Show” participants
effect: MMS contest with Bluetooth communication in points of trucks with new IBIZA exposition
promo: radio, Internet, leaflets