Project description:

• unique on-pack code (under scratch paint) gave the right to participate in the promotionnal lottery
• unique code had to be sent by text message
• in the response user was receiving question which needed to answer as fast as possible
• 1 person every day, with the shortest answer time, was rewarded with mp3 player
• the fastest person of the month was receiving the brand new car - Peugeot 107