Auto Świat
Auto Świat
Information abut consecutive parts of contest were presented in No. 36/08 – 39/08 of "Auto Świat". To participate in contest, user had to register by texting the answer for one of the contest questions.
The aim of the "Race" was to get the highest amount of points during 4 weeks of contest. The pot of questions was divided into 3 difficulty level categories - easiest for 1 point, more difficult - for 3 points and the most difficult for 5 points.
Smaller prizes like attractive watches, radar locators, GPS etc. were decreed weekly.
Main prize - Subaru Impreza was waiting for participant, who received the highest amount of points during all 4 weeks of contest.

Case Facts - Auto Świat
name: Race for Subaru Impreza
timing: 01.09 - 28.09.2008
aim:
"Auto Świat" sales increase; new form of contest/ promo for readers - interesting, with attractive prizes
target: "Auto Świat” weekly users, people intyerested in automotive indystry
effect: SMS contest
promo: "Auto Świat” weekly, www.autoswiat.pl, other media