CU - SMS Contact
Commercial Union - SMS Contact
Since over 2 years Commercial Union offers the possibility of SMS contact in order to simplify potenctial Client first contact with the company.
Person interested in Commercial Union offer texts CU and send it to 4747 (with the cost of standard text message)
CU PTE (Commercial Union Retiremend Association) calls back potential Client and presents him the offer, fills in the application, which is then mailed to Client. Whole contact is fast, easy and effective.
Case Facts - Commercial Union
name: SMS Contact – Commercial Union PTE
timing: since May 2006
aim:
introducition of new service which enables (via SMS) or simplifies first contact with CU OFE (Oper Retirement Found) in order to sign the contract
target: people interested in signing the contract with CU OFE (men, women age 18 – 30, starting first job)
effect: tool intergrating communication channels SMS & www, enabling first contact of potential client with Commercial Union PTE call center
promo: TV, Internet