Faktomania
Faktomania
Promotional lotteries are organised periodically in FAKT daily.
In order to provide the participants – FAKT readers with additional attractions and encourage to regular reading of the daily, the Organiser offers varied periodical contests and promotional lotteries.
The Faktomania lottery allows all FAKT readers to play, regardless of whether they own a mobile phone or not.
The lottery consists of a few games, and the participation in some of them is the result of information published in the daily, and in some may be effected via an SMS.
Regardless of the lottery mutation, the Leader receives a playing card. FACT publishes lottery numbers, and a reader’s task is to check, whether published numbers overlap with those owned by the reader on the lottery card meaning the prize.
Additional SMS games give the right to take part in attractive daily and weekly prizes drawing.
The organizer provides for daily and weekly financial and material prizes, and as first prizes, depending on lottery duration, 2-3 cars. Total value of prizes offered by the Organiser in each lottery amounts to over a million zlotys in the pool of prizes.

Case Facts - Faktomania
name: Faktomania
timing: few times a year, since June 2007
aim:
increase of FAKT brand awareness and its attractiveness among FAKT readers by providing them attractive entertaining mechanism, sales increase
target: FAKT daily readers
effect: SMSlottery
promo: TV, Radio, Print