MasterCard
Process description
- Organizer directs the promo to all MasterCard and/or Maestro holders
- Every transaction made by MasterCard and/or Maestro entitles to participation in propotionnal lottery
- User registers transaction using SMS or website
- The IVR system call out every person registering the transaction and asks for agreement for data processing and/ or additional information
- Data from all communication channels are gathered in one database which is used then for prize drawings
- Every correctly registered transaction takes part in drawing
- Promotionnal lotteriers for MasterCard / Maestro are organized few times a year
Case Facts - MasterCard
name: Football promotion for MasterCard
timing: March - April 2008
aim:
advert agency portofio increase by addin' new tool and technology provided by Avantis, in order to execute mobile marketing promotions and enable multi-channel (SMS, IVR, WWW) registration for contets/ lottery
target: MasterCard cards holders
effect: SMS/IVR/WWW lottery
promo: TV, Print, Internet, Radio