Orange Entertainment Zone
Voice portal - Orange Entertainment Zone
Tasks:
- providing Idea/Orange network subscribers with diversified content of voicemail: entertaining (tones, voice greetings, sound postcards, fairytales, etc.) and informative (Fakty RMF FM (RMF FM News), information service on historic monuments)
- maximizing profit from value-added services of increased payment.
- making a lot of connections with free Idea/Orange voicemail and their migration into paid traffic
Process description:
- The service operates as a main menu from which a user may choose a category he/she is interested in.
- On connection with voicemail and selection of a category, the user is offered payable products.
- AVANTIS created the first portal of this type on Polish market for Idea / Orange, which allowed the operator to possess in portfolio a unique and innovative competitive offer for some time.
Case Facts - Orange Entertainment Zone
name: Voice portal - Orange Entertainment Zone
timing: since June 2003
aim: to provide attractive multimedia content to Orange users
target: Orange users
effectt: setup of voice portal - Orange Entertainment Zone
promo: www.idea.pl/www.orange.pl, SMS push campaign, operator's promo materials