Orange Entertainment Zone

Voice portal - Orange Entertainment Zone

Tasks:

  • providing Idea/Orange network subscribers with diversified content of voicemail: entertaining (tones, voice greetings, sound postcards, fairytales, etc.) and informative (Fakty RMF FM (RMF FM News), information service on historic monuments)
  • maximizing profit from value-added services of increased payment.
  • making a lot of connections with free Idea/Orange voicemail and their migration into paid traffic



Process description:

  • The service operates as a main menu from which a user may choose a category he/she is interested in.
  • On connection with voicemail and selection of a category, the user is offered payable products.
  • AVANTIS created the first portal of this type on Polish market for Idea  / Orange, which allowed the operator to possess in portfolio a unique and innovative competitive offer for some time.
     

Case Facts - Orange Entertainment Zone

name: Voice portal - Orange Entertainment Zone

timing: since June 2003

aim: to provide attractive multimedia content to Orange users

target: Orange users

effectt: setup of voice portal - Orange Entertainment Zone

promo:  www.idea.pl/www.orange.pl, SMS push campaign, operator's promo materials


Last update: 17.11.2011
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