Oriflame
Process description
- The aim was to chose Oriflame Product of the Year 2007
- Consultants were registering their purchases by SMS and receiving in response SMS codes, entiteling to vote (SMS voting only)
- The number of received SMS codes depended on the purchase value
- Consultans were transfering SMS codes to their Clients
- Nominated products were grouped in 4 categories
- In order to encourage Consultants or Client to vote Organizer was givng prizes to each person who's vote was registered as first every 2 hours
- Every person participating in voting received multimedia gadget (wallpaper or tone from a wide choice)
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Case Facts - Oriflame
name: Chose the Oriflame Cosmetik of the Year 2007
timing: January 2008
aim:
plebiscite for
Oriflame
Product of the Year and sales activation
target: Oriflame consultants and clients
effect: SMS plebiscite & contest
promo: catalogues, internet banners, promo materials for Consultants