Party Życie Gwiazd
the Star of 'Party'
On pages of „Party Życie Gwiazd” ("Party - Celebrities Life") No. 17/2008, 18/2008, 19/2008 the info about the plebiscite/ contest have been published with names/ nick names of celebrities nominated for the tittle "Star of the Year" included. Celebrities have been nominated in 7 categories according to their scope of activity.
Contest participants were voting by SMS for one Star in every category. Celebrity which gets the biggest amount of votes in each of the categories, gest the tittle of the "Star of the Year"
Participants were stimulated for voting with lots of attractive prizes.
Case Facts - Gwiazda "Party"
name: "Party" Star of the Year
timing: 11.08 – 21.09.2008
aim: Election of the Biggest Star of year 2008 of monthly magazine „Party Życie Gwiazd”
target: „Party Życie Gwiazd” magazine readers, people interested in celebrities, VIPs life
effect: plebiscite via SMS /Internet/ paper coupon supported with attractive prizes
promo: „Party Życie Gwiazd” self advertising, internet website