Samsung Fun Club
Samsung Fun Club - loyalty club
Samsung Fun Club is one of two divisions (except the Turkish one) that locally takes care about the loyalty program. All other are managed centrally by the Samsung head office.
Samsung Fun Club offers to it's users:
- reach catalogue of mobile multimedia which might be downloaded free of charge or on very low prices
- chance to participate in numerous contests, promotions connected to introductions of brand new Samsung models
- added value from the cooperation with MALP (Multi Acces Loyalty Program) partners like House

Case Facts - Samsung Fun Club
name: Samsung Fun Club
timing: since October 2004
aim: Loyalty programme (www & WAP sites) - creation, maintenance, stimulation of new income generation (from multimedia products), multi-channel communication (SMS, WAP, e-mailing)
target: Samsung mobile phones holders and (wap/website) visitors
effect: loyalty club
promo: on-pack (Samsung mobile phones) promotionnal information