Samsung Fun Club

Samsung Fun Club - loyalty club

Samsung Fun Club is one of two divisions (except the Turkish one) that locally takes care about the loyalty program. All other are managed centrally by the Samsung head office.

Samsung Fun Club offers to it's users:

  • reach catalogue of mobile multimedia which might be downloaded free of charge or on very low prices
  • chance to participate in numerous contests, promotions connected to introductions of brand new Samsung models
  • added value from the cooperation with MALP (Multi Acces Loyalty Program) partners like House

 

Case Facts - Samsung Fun Club

name: Samsung Fun Club

timing: since October 2004

aim: Loyalty programme (www & WAP sites) - creation, maintenance, stimulation of new income generation (from multimedia products), multi-channel communication (SMS, WAP, e-mailing)

target: Samsung mobile phones holders and (wap/website) visitors

effect: loyalty club

promo: on-pack (Samsung mobile phones) promotionnal information


Last update: 17.06.2010
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